What actually happens in your calls, finally visible in your pipeline

Praiz automatically captures, structures, and analyzes sales conversations to improve execution, accelerate deal velocity, and drive stronger sales performance.

Deal · Northbay Logistics Demo, 42 min
Budget €80k to €120k, confirmed
Decision makers Marie L. (CFO), Tom R.
Competitor mentioned Incumbent vendor
Objection Integration timeline
Next step POC on Sep 12
Output Pushed to HubSpot · Deal
5 stars review

Praiz helped us build agents aligned with our sales needs. We now have clear visibility on objections, automated coaching, and reliable HubSpot updates.

Bastien Verwaerde
Head of Sales at Octopus HACCP
+20%
more sales conversations, thanks to the time saved on admin work
100%
of CRM records fully filled in, versus 20% before
+60%
on the sales methodology adoption rate
+37%
on the closing rate
The problem

Your sales conversations are a black box

Nobody really knows where a deal stands beyond what the rep says about it. Records get filled inconsistently, call notes look different from one rep to the next, and the methodology gets applied when someone remembers to.

The result is a forecast built on intuition, rough deal prioritization, and teams repeating the same mistakes.

Every deal documented the same way, with no data entry

The rep hangs up and moves to the next call. What they heard stays in their head.

Praiz runs an agent on the conversation and extracts structured fields: pain points, buying criteria, objections, next steps, budget, stakeholders. Those fields go straight into your CRM properties, mapped one by one.

Manual work None
CRM fields populated HubSpot · Deal
Pains identified 3
Buying criteria 5
Stakeholders 4
Deal completeness 96%

Your methodology applied on every call

MEDDIC, BANT, SPICED or your own framework: the method exists on paper, it rarely gets applied consistently. Praiz checks every conversation against your criteria and reports what was covered, what is missing and what is still vague.

Managers see the real state of qualification without listening to a single call.

MEDDIC Summary Auto-applied
M Metrics 2 KPIs cited
E Economic buyer Marie L.
D Decision criteria 3 criteria
D Decision process Committee on Sep 19
I Identify pain Missing
C Champion Not identified
Output Pushed to HubSpot · Deal

Why you lose deals, visible in days instead of quarters

"Who are we losing to?" and "which objection costs us the most?" usually take weeks of manual work to answer.

Praiz aggregates objections, competitors mentioned and buying criteria across all your conversations and produces a quantified report: how many conversations affected, what share of the total, which way the trend is going.

Rapport d’Insights Prêt
Recurring objections 186 conversations · 30d
Price and budget 38%
Project timing 24%
Competing vendor 17%
Security and GDPR 9%
Excerpts "Budget is frozen until next quarter." Northbay Logistics "We already have a tool in place." Verrata Health

Systematic coaching, aligned with your sales methodology

A manager listens to two or three calls a week at best. Bad habits repeat for months before anyone catches them.

Praiz scores every conversation against your framework and surfaces improvement areas by rep and by criterion. You see who is slipping on objection handling before it shows up in the numbers.

Playbook adherence 186 conversations · 30d
Discovery 82 / 100
Qualification 74 / 100
Next step set 58 / 100
Objection handling 45 / 100
Overall score 65 / 100

What actually changes in your week

Before Praiz
After Praiz
Empty CRM records
Fields populated automatically after every call
Sales methodology not followed by reps
Sales methodology followed to the letter across teams
No real grasp of competitors or objections
Up-to-date battlecards and objections handled better
No visibility into why you lose deals
Full understanding of what moves deals forward
Onboarding

Your AI agents up and running within days

Most teams buy an AI tool and end up alone in front of an empty setup screen. At Praiz, we configure the agents ourselves, based on your objectives, your documentation and your calls. You can configure it all yourself if you prefer, but that is not the default.

01
Praiz configures the agents from your objectives
02
We review the first outputs together
03
Regular, proactive follow-up
AI Agents Library

Agents already built for your team

BANT Summary

Summarizes everything explicitly stated by the prospect regarding Budget, Authority, Need, and Timing during a sales conversation.

MEDDICC Summary

Summarizes everything explicitly stated by the prospect regarding Metrics, Economic Buyer, Decision Criteria, Decision Process, Identified Pain, Champion and Competition during a sales conversation

Competitors Tracker

Captures and structures everything prospects or customers explicitly say about competitors.

Sales Follow-up Email

Generates a clear, professional follow-up email to send to a prospect after a first meeting.

Cold Call Scorecard

Evaluates how effectively the salesperson executed a cold call.

Objection Tracker

Identifies and structures all objections explicitly expressed by prospects or customers during sales conversations.

FAQ

Frequently asked questions

Can Praiz apply our sales playbook?

Yes, and that is the default. We build the agents from your playbook, your documentation and your actual calls. These are not generic templates we leave you to adapt on your own.

Does it work with our own qualification framework?

Yes. MEDDIC, BANT, SPICED or your in-house criteria: you define the fields to extract and the allowed values, and the agent applies that framework to every conversation.

Which CRM fields can be populated?

Any standard or custom field on Deals, Contacts, Companies and Activities. Mapping is configured field by field.

How is this different from an AI notetaker? (Sales)

A notetaker produces a free-text summary: the call gets processed and the data stops there. Praiz extracts structured fields (predefined value lists, booleans, numbers) that aggregate from one call to the next. That is what lets you count objections across 200 conversations, map to your CRM properties and query the database. A notetaker produces text, Praiz produces data.

How long before it actually fills our CRM?

Expect around a month to get set up, then two to four weeks of ramp-up. Praiz configures the agents from your objectives, you review the first outputs, we iterate until the data is clean.

Will our reps actually adopt it?

There is nothing for them to do. The bot joins the call, agents run afterwards, fields go to the CRM. No extra data entry is asked of reps.

Works with your stack

Fits into the tools you already use

See integrations →

There’s a gold mine hidden in your conversations.